how interesting is this excerpt from the New York Magazine about my fave of faves…Baltahzar.  I plan to buy the book and frankly wish I wrote on a topic as such.  They yellow circles on the menu can be keyed via the NYM here. “Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus.”  For instance, no 3. Right Next Door At a mere $70, the smaller seafood platter next to Le Balthazar seems like a deal, though there’s no sense of how much food you’re getting. It’s an indefinite comparison that also feels like an indulgence—a win-win for the restaurant.

I’ll remember this next time I’m hungry for the four tier seafood platter.  It is REALLY good though.

Poundstone’s cool green book is up to pre-order.

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