Or at least that is what the Brooklyn Paper argues. Even more hilarious, is via the Camel website, which refers to Williamsburg as “the most famous hipster neighborhood,” but assures smokers, “It’s not about hip, it’s about breaking free.”
Arguement One: Company spokesman David Howard said the marketing campaign was motivated by one thing: Helping hipsters to understand that Camel fits their way of life.
Argument Two: “The campaign might do alright with the 17-year-old poseur set in Toledo, but Brooklynites will not be interested,” said Bartz. “After all they roll their own, or bum Parliament Lights off whomever’s outside the bar.”
I’m annoyed with both arguments.