Going…going…gone. Yes…To twist the words of George Nelson …What you made was important! RIP, DWR TRIBECA.

Perhaps it’s because Design Within Reach (DWR) SoHo is mere stones throw away (not to mention 1000x the size) of the now defunct DWR Tribeca studio (@ 124 Hudson St). Regardless, this bird has flown.  The window reads “Moved to SoHo” and slanted over the window like a half- rainbow proclaims “We’re gone.”

Sadly, the Tools For Living store shares the same fate, which means the new CEO, John Edelman, made good on his word some studios would close.   The 10013 zip code will need to walk a bit further, and push those nice-looking strollers a bit faster.  Still, they’ll make the trek.  Not to mention, DWR is getting back some of that old school mojo. Yep…more unique product and who doesn’t still want an Eames Ivory/Palisander Lounge Chair?  Seriously.

The best part, a happy ending here as I know a fellow Tribeca D-Dubber who met her fantastic husband on the premises.

(photo credit: Kim Dunham)