“When I read the Times piece asking for reader submissions, this image instantly popped into my head. My first thought about it was that I was juxtaposing two New York brands. I also thought you could read into it in many different ways. Whatever your thoughts about New York City, New York providing condoms or safe sex, I thought it would be provocative and hopefully make people think a little.”

Rob Yasharian was born in Sydney, Australia, and grew up in Binghamton, New York. He interned in NYC in 1993 for designer Massimo Vignelli and always wanted to return. After working in New Hampshire for a few years, he finally moved to New York in 1998. He experienced a lot while he’s lived in New York: 9/11, blackouts, crazy housing prices, recession, etc. and he’s still there. “Still not sure if I feel like a New Yorker yet though.” Currently, Rob is a graphic designer at Arnold Saks Associates where they create solutions for print, branding, environmental graphics and web design. He resides in Kew Gardens, Queens with his wife and daughter.

Dozens of Ways to ♥ New York.Via The New York Times: “Now that JetBlue Airways is using Milton Glaser’s famous “I ♥ NY” logo in a new advertising campaign, The Times asked readers to imagine commingling Mr. Glaser’s logo with other New York brands or slogans.”