Lovely.  Even better.  Red balconies that scream look at me in my fancy boutique hotel.  And, note the jumbotron tube on the side of the structure. “Glowing red tumors.”  Maybe they can throw water balloons over to the Nolitan. And vice versa.

Gross. This building belongs in Time Square and so help me G-D if the Bowery is sentenced to the same fate.  Is Hello Kitty also staking out the area?  Chevy’s?  Where is the big box restaruant?
Image:  Curbed